Generate JSON-LD structured data for Google rich snippets — just fill in the fields.
Schema Markup Generator is a free online tool that creates JSON-LD structured data for Google and other search engines. Select a schema type, fill in the fields, and get valid JSON-LD markup ready to paste into your HTML head section for rich search results. Structured data tells search engines exactly what your content means, enabling rich results like FAQ dropdowns, star ratings, product prices, recipe cards, and event listings directly in search results. Pages with rich results get significantly higher click-through rates compared to plain listings. The tool supports the most impactful schema types: Article, FAQ, HowTo, Product, Organization, LocalBusiness, Event, Recipe, and BreadcrumbList. Each type includes all required and recommended properties as defined by Google's structured data guidelines. Everything runs entirely in your browser. There are no usage limits and no account required. The generated JSON-LD follows the latest Schema.org specifications and Google's structured data requirements. Common use cases include adding FAQ schema to help pages, marking up product information for e-commerce, adding article schema to blog posts, implementing organization schema for brand visibility, adding event schema for event pages, and creating breadcrumb navigation schema.